Where Global Villages and City Streets Collide

Rurban is Roots Studio's independent fashion line. Within Rurban, we co-create collections with our artist communities, featuring limited edition items available exclusively via Roots Studio. With each collection released at live drops in NYC, Rurban is a testament to the magic created when rural craft combines with an urban core.

Rurban Brand Partners

Find our artists’ work consensually reimagined through our brand collaborations

Rurban by Roots Studio Drop 2
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Rurban by Roots Studio Drop 2

Rurban by Roots Studio’s new collection, BOK JOY, showcases the brilliance of Indigenous craft and regenerative agriculture in what we wear. In August 2023, Roots Studio brought clothing from Noah, 3.1 Phillip Lim, and Triple Five Soul to be reimagined by three Indigenous villages in Asia. There, partner artists incorporated cotton grown from their soil and dyed pieces from locally farmed indigo and mountain water. Additional Roots Studio artists used a combination of woodblock printing and traditional Indian hand embroidery. Other sustainable aspects of this collection include biodegradable fabrics such as milk and sugarcane shirts and scarves, and buttons made out of coconut shells and recycled plastic.

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Rurban by Roots Studio Drop 1
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Rurban by Roots Studio Drop 1

Drop 1 includes a collection of limited tees, hoodies with dipped laces, jean jackets and hand embroidered shirts featuring the artworks from Bhil, Gond & Warli tribal artist communities in India. A 20% net profit royalty goes back to the artists represented in this collection.

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