Roots Studio works with indigenous artists globally to digitize their unique and endangered heritage arts onto new mediums, through a model that can financially support their livelihoods, community, and traditions.
Of course we need to talk about the touchy topic of appropriation. Avoiding the discussion only ensures that appropriation will take place, and the world will succumb to a dominant and ultimately boring aesthetic. But transposing a pattern drawn by an artist in India onto a garment isn't necessarily appropriation. Many heritage artists are eager to share their art with the world, and for that income to sustain their practice. True cultural appropriation is founded on power imbalances from a history of dispossession and silencing. If communities can take back authorship, consent, and economic power, we can pave a way to share cultures more equitably and beautifully. This is what we do.
Life is abundant, not scarce. We are always looking to partner with values-aligned brands with sharp aesthetics. Or funders who are looking to increase the proverbial pie for last generation artists. Reach out to us at email@example.com