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The Evolution of Roots Studio

For 10 years, we've walked alongside Indigenous people and local communities across 5 continents as Roots Studio, we're excited to introduce our next chapter: Rurban. Roots Studio has been at the forefront of ethical cultural exchange, and now we're evolving into Rurban—the next chapter in our journey.

Rurban is revolutionizing the cultural arts exchange landscape by creating the world's most equitable digital marketplace for Indigenous creativity. As the bridge between ancestral artistry and contemporary design, we empower cultural communities to protect, monetize, and share their heritage on their own terms while building the world's first comprehensive infrastructure for scaling this impact globally.

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WHAT WE DO

Rurban works with the creative unseen, communities rich in cultural heritage around the world to digitize their cultural works as IP into an online library for licensing. Through years of consistent heart, trust-building, and steady operations, we build two-way bridges between artists and the global market by providing respect, reciprocity, and remuneration.

OUR HERITAGE LIBRARY

3 WAYS TO CREATE WITH US

Our Clothing

Bespoke pieces collaborated with Indigenous artists. Various limited edition and one-of-one pieces are still available for sale.

License Designs

Thousands of artworks that are customizable for cards, invitations and other formats, with royalties traced to communities.

Custom Gifting

Rurban gifts are available for customized wholesale gifting at high volumes, guaranteeing steady employment for communities.

HOW WE COLLABORATE

See how our artists collaborated with partners globally, based on our values of respect, reciprocity, and remuneration.

In Partnership With

Rurban brought overstock from NOAH, 3.1 Phillip Lim, and Triple Five Soul to be reimagined by three Indigenous villages in Asia - showcasing truly sustainable knowledge and techniques on these garments.

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In Partnership With

Rurban was selected as the 2021 North American Laureate and 2024 Jury. Cartier Women's Initiative is a partner on Rurban's journey of reimagining cultural economies.

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In Partnership With

50 designs were licensed across two collections. The Springfield Team traveled to learn from our partner communities, and the collections resulted in 240% additional income annually for Rurban's artists.

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OTHER COLLABORATORS