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About Us

What we do

Roots Studio offers limited edition, unique art prints in partnership with artists in rural India.

We enable rural artists to participate in the global economy without leaving their villages.

Over the past two years, we have worked with over 500 indigenous artists across 5 states in India. Our vision is the prosperous village; livelihoods supported by craft skills that have run from generation to generation. Instead of shifting millions into the city, we seek to shift millions of dollars back to the village.

We return 50% of our profits to the community.

50% gross profit of every purchase goes directly back to the artists and their community. 45% goes to the artist behind the painting, and 5% to a community fund to further artisans’ training. We return money via mobile banking into a village account.

Technology is at the core of what we do.

Roots Studio uses technology to connect Indian artists from rural villages to the world. We have pioneered a digitization process where each village is connected to the larger world -- they have learned how to scan in their artwork, upload corrections and edits to our proprietary site, and sell their pieces to a global community.

Our goal is to allow craft communities to thrive and survive in this new, globalized world.

We believe that traditional art is special, unique, and worth holding on to. There are hundreds of thousands of niche traditional art forms around the world -- especially India -- that are slowly dying out with each generation.

We are building towards a world in which artists have the ability to financially support their families by sharing their culture and traditions in a new and innovative way. We invite you to join us!